Girifalco - Brasilena, the Calabrian alternative to Coca Cola
A nice experience, a must for travelers on the Two Seas Road
Where is
In Calabria, there's better than a Coke
What to call a new coffee carbonated beverage? By association of thoughts, from Brazil, the quintessential coffee producer, to Brasilena, the comely peasant girl with the sombrero drawn on the label by a master of poster design, Renato Casaro.
What a great idea, a coffee gazzosa!
The history of this invigorating "coffee gazzosa" takes us back almost a hundred years, when Cesare Cristofaro da Girifalco contrived to produce sparkling beverages from the raw materials most at hand - oranges, lemons and then coffee - which he then sold in bulk. In the 1960s came the turning point, with the start-up of the Acque di Calabria plant, at the foot of Mount Covello, and the trademark filing of this and other drinks that were produced there.
A successful Calabrian even overseas
Initially known only in its region of origin, the Brasilena gradually gained ground throughout Italy-a niche product, to be sure-but what is even more surprising-thanks to Calabrian emigrants apparently-is its success overseas, one might say an irreverent challenge thrown down to His Majesty Coca Cola.
Enter the Map of Italy's Undiscovered Wonders and find treasures where you least expect it... Inspire, Recommend, Share...
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Enter the Map of Italy's Undiscovered Wonders and find treasures where you least expect it... Inspire, Recommend, Share...
